Episode 3 – The #1 Conversion Killer

In episode 3 of SHATTERPOINT Conversions, I reveal what Eugene Schwartz calls, “the #1 mistake in marketing.” We’ll take a look at the problem, and then explore solutions so you can kill IT before it kills your conversions. 📈WANT TO INCREASE YOUR LEADS AND SALES?💰 📧Join my free newsletter right now: https://shatterpoint.ck.page/d31124e39f 📘Get my book […]

Episode 2 – What is SHATTERPOINT? (and do I need it in my biz?)

In episode 2 of SHATTERPOINT Conversions, we’re covering the fundamentals of the SHATTERPOINT philosophy. You’ll learn how it’s the only customer journey model that reflects reality… which is critical to maximizing conversions. 📈WANT TO INCREASE YOUR LEADS AND SALES?💰 📧Join my free newsletter right now: https://shatterpoint.ck.page/d31124e39f 📘Get my book FIVE STEPS TO SELL:https://www.amazon.com/Five-Steps-Sell-Introduction-Salesmanship/dp/B0B54WHX3Q/ref=sr_1_1 ⭐SPECIAL ANNOUNCEMENTS/SHOUTOUTS⭐Request […]

Episode 1 – WHO IS MICHAEL CASSMAN?

In episode 1 of SHATTERPOINT Conversions, we’re covering… basically just introductory formalities. This will give you the long-story short of my journey from Catholic seminary, to direct response addict, freelance copywriter, full-time email copywriter, and copywriting coach. 📈WANT TO INCREASE YOUR LEADS AND SALES?💰 📧Join my free newsletter right now: https://shatterpoint.ck.page/d31124e39f 📘Get my book FIVE […]